Quebec’s Minister of Tourism, Caroline Proulx, along with the Eastern Townships caucus, has unveiled a substantial financial backing of more than $34.3 million for local tourism initiatives.
The announcement, made in Orford on April 29, was attended by regional dignitaries including François Bonnardel, Minister of Public Security and responsible for the Eastern Townships region; Isabelle Charest, Minister responsible for sports, leisure, and outdoor activities, and MNA for Brome-Missisquoi; Gilles Bélanger, MNA for Orford; and André Bachand, MNA for Richmond.
The Eastern Townships, recognized for its thriving tourism sector encompassing nearly 1,400 businesses and supporting over 20,500 jobs, has made a substantial economic impact with tourism contributing $794 million, according to an April 29 press release.
Minister Proulx underscored the significance of local tourism as a key economic driver for Quebec and reiterated the government’s commitment to nurturing its growth for the benefit of all regions.
“It takes entrepreneurs, it takes businesses that, when we attract these tourists, will come to the events, but will be able to have access to dining, to our farmers, to our food, to our hotels, to our guesthouses, winter tourism, nature, adventure,” she emphasized.
Bonnardel expressed contentment with the governmental support, highlighting its positive impact on the region’s appeal to visitors. He particularly praised projects such as the year-round sports and activities at Ski Sutton, aligning with the region’s mission.
Among the investments is a substantial grant to the Museum of Nature and Sciences in Sherbrooke for a new permanent exhibition aimed at promoting innovation and raising awareness about humanity’s impact on Earth.
The region’s tourism allure is further bolstered by projects like the development of services at the summit of Mont Prospect and improvements in Mont Sainte-Cécile, both poised to attract outdoor enthusiasts.