A recent study has highlighted the significant impact of outdoor recreation on the economy of northwest Lower Michigan, particularly benefiting Manistee and Benzie counties.
Conducted by Networks Northwest in collaboration with the Alliance for Economic Success, the Manistee Area Chamber of Commerce, the Northern Lakes Economic Alliance, and Traverse Connect, the study aimed to assess the economic importance of outdoor recreation in the region. The findings provide valuable baseline data and quantify the economic contribution of outdoor activities, offering recommendations to capitalize on this thriving industry.
According to Janie McNabb, CEO of Networks Northwest, “This study showcases the critical importance of the outdoor recreation industry in northwest Michigan, as well as its potential for further business opportunity.” McNabb emphasized the need for collaborative efforts to leverage the economic benefits while preserving natural resources.
The study revealed that the outdoor economy employs 4,712 workers across the ten counties of northwest Lower Michigan and contributed a substantial $1.15 billion to the gross regional product in 2022.
Stacie Bytwork, President of the Manistee Area Chamber of Commerce and a board member of Networks Northwest, highlighted the study’s role in identifying opportunities within the recreational sector. Bytwork emphasized the importance of strategic planning to foster growth and make the region an attractive destination for businesses and visitors alike.
Manistee County boasted an average disposable income of $65,400, while Benzie County excelled with an average of $71,850, both surpassing the national average of $58,870.
The report also outlined potential growth areas within the region’s outdoor economy, including camping equipment, bicycles (including e-bikes), e-boats, and expanded outdoor services like outfitters, rental shops, and guides. Notably, the study identified e-bikes as a promising niche, suggesting their integration into local businesses catering to outdoor enthusiasts.
As the region anticipates steady population growth, driven by an influx of retirement-aged individuals, the demand for outdoor activities and services is expected to rise. The study advocates for targeted business investments in camping equipment, bicycles, and sports and recreational equipment to capitalize on this demographic shift.
Funded by a 2023 Michigan Economic Development Corporation Collaborative Development Council Regional Grant, this comprehensive study underscores the economic potential of outdoor recreation in northwest Lower Michigan, highlighting opportunities for sustained growth and development across the region.
For further details and access to the full study, visit nwm.org/OutdoorRec.