RTIC Outdoors, a leading brand in outdoor gear, has announced a major overhaul of its drinkware line, introducing ceramic lining aimed at enhancing flavor and eliminating metallic tastes and odors. The newly redesigned products also feature silicone bases to ensure a quiet, non-slip landing when placed on surfaces. The upgraded line includes nine products, distributed across four collections: The Essential Collection, The Road Trip Collection, The Outback Collection, and The Journey Collection. These new offerings will be available online at rticoutdoors.com and are expected to hit store shelves at major retailers such as Walmart, Target, and West Marine in 2025.
The brand’s latest line focuses on elevating both taste and convenience for consumers, providing a premium drinking experience tailored for any setting. Each product is ceramic-lined, silicone-based, and offered in various colors, including core shades and limited seasonal hues.
Essential Collection ($14.99 – $19.99):
This collection is designed for daily use, featuring RTIC’s classic styles such as the Essential Tumblers available in 20oz, 30oz, and 40oz sizes, as well as the Essential Pint Tumbler, Essential Low Ball Tumbler, and Essential Coffee Mug. Each product comes with matching lids, offering a stylish and practical option for any beverage.
Road Trip Collection ($19.99 – $44.99):
Created for travelers and commuters, this collection boasts easy-to-carry designs with ergonomic handles. The Road Trip Tumbler is available in 30oz and 40oz sizes, while the Road Trip Travel Mug comes in 16oz and 20oz sizes. A standout addition is the new 64oz Road Trip Tumbler, perfect for long journeys.
Outback Collection ($19.99 – $49.99):
Built for outdoor enthusiasts, this rugged collection focuses on hydration needs during active pursuits. It includes color-matching lids and features the Outback Bottle in 32oz and 40oz sizes. Later in the year, an Outback Jug will also be introduced.
Journey Collection ($13.99 – $19.99):
Focused on portability, the Journey Collection offers slim, leak-proof bottles ideal for on-the-go hydration. Available in 16oz, 20oz, and 26oz sizes, the collection also includes the newly launched 12oz Little Journey Bottle, specifically designed for children with an easy-to-use flip lid and carrying ring.
RTIC Outdoors CEO Bill Pond expressed excitement about the new launch, emphasizing the company’s commitment to improving customer experience. “At RTIC, we are always looking to enhance our product lines and provide category innovation,” Pond said. “With a commitment to being overbuilt, not overpriced, we actively listen to our customers’ feedback, using this knowledge to help us provide innovative features that address their concerns while maintaining affordability.”
The revamped drinkware collection is made from 18/8 recycled stainless steel, featuring double-wall insulation and vacuum sealing to maintain temperatures. According to RTIC, these products can keep beverages cold for up to 24 hours and hot for up to six hours. Additionally, each item includes a UV heat-protective layer, ensuring consistent cold performance even in direct sunlight.
With this refresh, RTIC Outdoors continues its tradition of offering high-quality, functional gear at accessible price points, reinforcing its status as a trusted name in the outdoor lifestyle market.
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