Dane Reynolds, one of surfing’s most electrifying and beloved athletes, has officially signed with Manera, a rapidly growing wetsuit brand with roots in France. As the surf industry continues to evolve, many of the traditional, corporate-backed wetsuit brands have seen their influence wane. In contrast, independent brands like Manera are steadily gaining traction, particularly in North America.
Manera, known for its innovative approach to surf gear, has steadily built a name for itself over the past few years. Its expansion into the U.S. market is only set to accelerate with the addition of Reynolds, whose dynamic, free-spirited surfing style has earned him a devoted following. Reynolds, often referred to as “Seal Tooth” for his unique grin, joins an elite group of athletes sponsored by the brand, including top-tier surfers like Justine Dupont, Pete Devries, Juliette Lacome, and Ian Fontaine.
What sets Manera apart from many other surf brands is its strong commitment to supporting local surf shops. Unlike many companies that have shifted entirely to a direct-to-consumer model, Manera maintains a focus on brick-and-mortar retailers, recognizing the vital role these local stores play in the surfing community. This dedication to small businesses is a standout feature in today’s increasingly digital landscape, and it’s one of the key reasons why many in the surf world are excited about the brand.
Manera positions itself as a multi-sport brand, catering not only to surfers but also to those involved in other wind-driven sports such as kiting. The family-owned company stays true to its roots, emphasizing a strong connection to both the watersports culture and the communities that support it.
Among the brand’s standout products are the ALT (Alternative) wetsuit, made from eco-friendly Yulex, as well as the MAGMA, X10D, and Seafarer models. These wetsuits are available through various retailers across the Pacific Coast, New England, the Caribbean, the Great Lakes region, and Europe. While you can learn more about the full range on Manera’s website, purchasing requires visiting one of their partner shops, which are easily locatable via the site.
For those in the market for a new wetsuit, now is the perfect time to explore Manera’s offerings. By choosing Manera, surfers not only support a family-owned business but also help sustain local surf shops — a win-win for both the surf community and independent brands. With Reynolds on board, it’s clear that Manera’s presence in the industry is only set to grow.
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